A big thank-you to the Val, Vess and Liv for helping me envision my jewellery in a lifestyle/editorial photoshoot. Their talent never ceases to amaze me, do check out their work over on their blogs for more quality content and eye candy!
A bit of shameless self promotion here, but I thought I’d get to talking about some of the ideas behind the jewellery I make. It’s gonna sound like a whole lot of faff and pretentious crap, but I guess that’s inevitable coming from someone with an Arts&VisArts degree. Since this blog is akin to something like an online portfolio, a few purchases and the semester break has inspired me to share the concept behind my work.
It isn’t my first time making jewellery. I started making my own jewellery in year 8 with a group of friends for fun; we also sold them to a few of our peers for fun.
I’ve had experience working with metals and jewellery in my first year of my studies in Visual Art, but never saw it through because it was not what I initially imagined it to be.
It wasn’t till last year when I rediscovered jewellery making after lusting over other Australian jewellers.
One polymer clay jeweller (without naming any names), claimed that the philosophy behind their jewellery is that they do not believe in “mass marketing”. I am by no means making any kind of accusation, but the popular geometric design seems to be reminiscent of jewels – something that symbolises desire, wealth, opulence. I therefore found it difficult to see how their jewels were not already loaded with implications towards mass marketing.
From these thoughts, I marked my folio with “Pop Art” and dabbled in the ideas of Andy Warhol’s works. In relation to the Pop Arts, I questioned other’s practice and the fine line between what is “Art” and what is purely and simply “reproduction”. Of course, and especially with fashion, it could be both. The line between art and mass production has been blurred for centuries and will always be reminiscent of the “Pop Art” aesthetic.
The “gem” shape has been scattered everywhere on Etsy. You can see them made in many different materials like wood and polymer clay in an array of colours and patterns. I began to wonder how I could set my own work apart from the others – and if I could do this to any extent, how do I present and convey my work so that this comes through? So far, I can’t say I have succeeded in doing this, but sharing this blog post with you all is one way of doing so.
Pop Art appreciates popular and material culture. I wanted this to be symbolic in the diamond shape – not just any geometrical shape. I also incorporated theme inspired jewellery – whether it be directly referencing familiar brands or other popular culture to further suggest that this jewellery is supposed to be holding a mirror up to contemporary society. By recreating the diamond shape into clay, reproducing something that is supposed to represent something valuable – it becomes valueless as the same product multiplies.
To the future:
I plan to make my online store more consistent by re-photographing my images so that they’re predominately the same.
The descriptions will also aim to gear towards “concepts and values” to match the philosophy behind my jewellery and place less emphasis on styling ideas.
Thank you for taking the time to read. Please leave a comment if you have any thoughts or if you just want to say hi! Always keep an eye out on all my social media sites linked above for new products and posts!